More and more people are buying groceries online. When people think of the digital supermarket race, they think “Amazon versus Walmart,” but have they considered Kroger could be in the running? Last month Kroger teamed up the with U.K. supermarket, Ocado– what does this mean for Amazon and Walmart?
According to CNN Money, Kroger (KR), the grocery titan that also owns supermarket chains Harris Teeter, King Soopers, and Ralphs, reported strong earnings and sales last Thursday that exceeded forecasts. Shares went up nearly 10% on the news and Kroger shared that digital sales rose by 66% compared to a year ago. It’s clear that the big changes Kroger is making to attract today’s young, tech-savvy customers is working. This means that Kroger is a force to be reckoned with and will compete against the big household names like Amazon and Walmart. It was time for Kroger to adapt to what the customers need: convenient and seamless online shopping options. Instead of lagging, Kroger has proved that evolving with your consumer base leads to strong and steady success in the marketplace.