Search engines continually update algorithms to favor mobile-friendly websites and users on-the-go. The rise in mobile searches year after year means that people are using WiFi more frequently on mobile devices; they expect to be able to access high-speed WiFi throughout the day.
Your business may be a brick-and-mortar location, but it takes more than a banner announcing a sale to gain foot traffic. Searching for businesses and current reviews via social media apps are the norm. Often, people will search specifically for WiFi ease and speed. Offering fast, free WiFi at your business and listing it as an amenity can literally put your business on the map for people who would otherwise not find you.
Businesses in industries from hospitality to retail benefit from customers spending more time on the premises. One of the reasons Starbucks became so successful is because they turned a coffee shop into a place to hang out. When people start spending more time at your business, you become the new hotspot.
Customers spending more time at a business inevitably spend more money, but that’s not the only ROI you will see from offering free, reliable WiFi to customers. A recent survey from Shopatron found that 86% of customers consult their mobile phone before making a purchase.
Mobile apps like ShopSavvy and Shopkick allow customers to compare prices and gain rewards for shopping. At the same time, PayPal and Google Wallet allow customers to pay using a mobile device. Accepting these services helps, but it takes a good WiFi connection to ensure they work without downtime.
Offering free WiFi doesn’t just benefit customers. With you in control of the network connection, you can set your website as the browser landing page, collect customer data and target ads directly to their devices. This ensures all customers are aware of specials, add-ons, and other services offered, without depending on employees to physically reach and spend time with every customer on the premises.
It’s not necessary for every business, but any place customers shop or spend their time at can benefit by offering free WiFi to customers. Increased visibility, data collection and revenue are among the benefits of providing an easy, fast WiFi connection for customers. Search engines favors mobile sites because more and more searches are occurring on-the-go. Let us help you offer free WiFi at your business to keep customers coming back and gain new ones.